XIFAXAN is an prescription treatment option for adults with irritable bowel syndrome with diarrhea–talk about a shitty account ;) This campaign is a mix of empathetic yet witty, born from a brief and clients who told us to have fun while acknowledging the difficult experience of being a woman dealing with chronic diarrhea.

 

We wondered what it would look like if–in a desperate way to reach her–a woman's doctor popped up at those inopportune times to see if now was the right time to discuss her options... luring her in with the fact that XIFAXAN is the only 2-week treatment that addresses multiple symptoms.